Production of the jeans

Pure indigo, grows naturally without chemicals

Indigopowder used for dyeing
The fermentation process; indigo, water, limestone and ash ferment in big jars

The yarn from Agrocel has been dyed and is drying in the sun

Traditional weaving

Pattern construction in the jeans factory
Employees with good working conditions

Every pair has its own unique number from one to thousand, hand written on the innerpocket


One in a thousand; unisexmodel

Contact: Showroom and office: Dem Collective AB                                             Mail:
Storgatan 11, SE 411 24 Gothenburg, Sweden, +46 31 12 38 84